Job Description

1. Perform keyword research to identify opportunities for traffic growth.
2. On-page optimization: optimize meta titles and descriptions, headers, images, URL structure, internal linking etc.
3. Technical SEO: monitor & fix crawl errors, improve site speed, mobile usability, XML sitemaps, structured data/schema markup.
4. Off-page SEO: backlink analysis, outreach for backlinks, competitor link benchmarking.
5. Content SEO: suggest topics, optimize blog posts/pages, ensure content is SEO-friendly.
6. Monitor performance using tools like Google Analytics, Google Search Console, Ahrefs / SEMrush / Moz, etc.
7. Conduct regular SEO audits of existing content / pages and recommend improvements.
8. Monitor SERP rankings and search traffic, prepare reports for management showing insights and growth metrics.
9. Stay up to date with search engine algorithm updates and SEO best practices.

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