Job Description

Position : Marketing Director

Work Hours (Client) : 4 hours overlap between 9am - 5pm EST | Mon - Fri

Type of Contract : Part-time, 20 hour work week, independent contractor

Pay Range : $1000 - $2000 USD/month (varies based on skill set and experience level)

Location of Search : Latin America

Work Location : REMOTE

Company/Client Overview:

The firm is based in Dalton, Georgia, is a full-service practice specializing in personal injury, family law, business law, estate planning, and mediation. With decades of combined experience, the firm prides itself on delivering personalized, client-centered service and treating every client with empathy and respect. As a bilingual firm (English & Spanish), the company is uniquely positioned to serve both English- and Spanish-speaking communities. The firm is now seeking to bring marketing in-house to expand its reach and better serve clients in these competitive practice areas.

Duties and Responsibilities:

We are seeking a highly driven and experienced Marketing Director/Manager to lead our firm’s marketing efforts. The ideal candidate will have proven experience in developing and executing marketing strategies specifically for U.S. law firms, with a strong focus on brand building, client acquisition, and campaign performance.

This is a key leadership role, responsible for setting up and managing campaigns across multiple channels, ensuring alignment with our firm’s business goals, and driving measurable results.

• Develop and execute comprehensive marketing strategies tailored to the legal industry, focused on client acquisition and retention.
• Plan, launch, and manage digital and offline campaigns to generate leads and increase brand visibility.
• Create, manage, and optimize Google Ads campaigns targeting family law clients in the U.S.
• Oversee SEO, content marketing, email campaigns, paid advertising, static ads, and social media strategies.
• Build and maintain a strong social media presence (Facebook, Instagram, LinkedIn, and others).
• Improve and optimize the firm’s website to drive traffic and conversions.
• Lead the creation of thought leadership content, newsletters, client alerts, and marketing collateral.
• Develop targeted campaigns for Spanish/Latino-speaking communities in the U.S.
• Analyze campaign performance metrics and prepare detailed reports with actionable insights.
• Manage vendor relationships, marketing budgets, and ensure ROI-driven initiatives.
• Collaborate closely with firm leadership to align marketing with business objectives and refine messaging.

Minimum Requirements:

Language requirement: Excellent English Communication Skills (Spanish Fluency is preferred)

Education: Bachelor's Degree (ideally)

Experience: 3+ years of related experience 

Industry: US Law Firm (preferred)

• 5+ years of experience in marketing, with at least 2 years in a leadership/managerial role.
• Must have experience with the US market
• Prior experience managing marketing for U.S. law firms or professional services firms is strongly preferred.
• Strong understanding of digital marketing tools and platforms (Google Ads, LinkedIn Ads, SEO/SEM, email automation, analytics).
• Experience with lead generation that can be converted to a client
• Proven ability to design and execute successful client acquisition campaigns.
• Excellent communication, project management, and analytical skills.
• Ability to work independently and as part of a collaborative team.

Preferred Skills:

 

• Familiarity with legal industry trends and compliance requirements in marketing.
• Experience with CRM and marketing automation tools (HubSpot, Salesforce, etc.).
• Strong copywriting and content development abilities.
• Fluency in Spanish
• Familiarity with Microsoft Apps, Google Apps, Clio

Job Tags

Similar Jobs