Job Description

1. Localize brand positioning and adapt Chinese brand marketing campaigns and content to the local market.
2. Manage the entire new store marketing cycle, including pre-opening: social media and community engagement; opening period: promotional events (KOLs and limited-time offers); post-opening: monthly themes and event operations.
3. Manage digital traffic conversion, manage social media accounts, produce and plan content, deliver targeted advertising (TikTok, etc.), and monitor data to optimize promotional strategies.
4. Integrate local resources, expand the network of poster suppliers, KOLs, and media outlets, coordinate in-store promotional material production, and promote media resources.
5. Manage public opinion and risk, quickly respond to negative reviews, and prevent cultural conflicts.
6. Be proficient in both Chinese and Spanish. This brand is a Chinese chain brand that specializes in fresh ice cream and tea drinks. It is a well-known brand in the industry in China and has been listed. It is currently expanding into overseas markets and has now covered more than a dozen countries, becoming the restaurant chain with the largest number of stores in the world. Its base is in the center of Mexico City.

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